Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Volume 4) (Rockport Universal, 4)

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.
Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:
Consider
Empathize
Define
Research
Design
Validate

And, features principles as diverse as:
Design is not neutral