Dior: The Legendary 30, Avenue Montaigne

The history of Dior as seen through the mythical Parisian address of 30, avenue Montaigne, home to the House’s headquarters and ateliers.

Celebrating 30, avenue Montaigne, this sophisticated volume—published on the occasion of the House’s 75th anniversary in 2022—presents the public and unseen life of the iconic headquarters.

Located in the heart of Paris’s posh Triangle d’Or, 30, avenue Montaigne has been linked to the House of Dior’s story since 1946. Christian Dior chose this hôtel particulier to establish his couture house and present his collections, including the inaugural 1947 fashion show that marked the New Look era’s debut. Since then, Christian Dior and his successors—from Yves Saint Laurent to Maria Grazia Chiuri—have designed and created all the House’s collections here. 30, avenue Montaigne is where the ateliers are still based, making it a fabled address of Parisian haute couture. With emblematic images of Christian Dior working in his design studio, fitting sessions, and backstage fashion shows; archival documents; and a breathtaking portfolio of Dior creations, readers will discover 30, avenue Montaigne’s spirit throughout the decades while heralding its future.