High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective

Purna Virji (Author)

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Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.

High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually
Product details
Publisher : Kogan Page; 1st edition (July 25, 2023)
Language : English
Paperback : 352 pages
ISBN-10 : 1398608432
ISBN-13 : 978-1398608436
Item Weight : 1.5 pounds
Dimensions : 6.18 x 9.21 x 0.79 inches
Best Sellers Rank: #876,086 in Books (See Top 100 in Books)
#259 in Retailing Industry (Books)
#968 in Web Marketing (Books)
#1,403 in E-commerce Professional (Books)
Customer Reviews: 4.8
26 ratings



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