This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
Product details
ASIN : 0060007737
Publisher : Harper Business; First Edition (September 1, 2002)
Language : English
Paperback : 272 pages
ISBN-10 : 9780060007737
ISBN-13 : 978-0060007737
Item Weight : 2.31 pounds
Dimensions : 7.38 x 0.68 x 9.25 inches
Best Sellers Rank: #22,900 in Books (See Top 100 in Books)
#28 in Advertising (Books)
#87 in Sales & Selling (Books)
#419 in Leadership & Motivation
Customer Reviews: 4.6
1,278 ratings
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